I'm Rafa, a Spanish product designer based in Madrid, Barcelona, Valencia, who fell into fintech and stayed for the post-launch metrics¹.

Currently at Jimdo, designing a payment system for European solopreneurs from 0 to 1: payment links, invoices, the moment a domain turns into a first paid customer. Before that, four years on financial products at Factorial, where I was around for the run that turned the company into a unicorn². Earlier, Allfunds Bank, building tools for private banks through their IPO³.

I speak three languages but inside it is mostly receipts, sticky notes, and metrics nobody asked me to track.

Off the screen, I shoot on a Fujifilm X-E5, play classical Spanish guitar, and chase landscapes around the Mediterranean.

I have moved a card spend product from EUR 163 to roughly EUR 294k a month⁴, taken payroll activation from 43 to 500 monthly active companies, and launched four employee benefit categories in the Spanish market in under six months.

For years the question I chased was, “but how does this make money?”. The one I chase now is “how does this build trust?”⁵.

Ask me about the AI design workflow inside a SaaS at Jimdo, the unit economics behind UGC Pack⁶, or why every Spanish founder I know is suddenly shipping in Spain Spanish on purpose.