La Mirada Creativa

I have kept a notebook of references for years. Photographs I keep going back to, art directors I respect, the rare shots that survive a year on my camera roll. Most of it is in Spanish, which makes it useless internationally but very useful for the Spanish-speaking audience.

La Mirada Creativa started as a way to publish that notebook for people who care about visual taste and want to read about it in Spanish.

A small Spanish-language publication about what makes an image work. Not a how-to. A slow look at references, processes, and small craft moves that add up over time.

Distribution via email. A shop for prints and a print zine coming in v2.

A static landing on Netlify, a ConvertKit form for the mailing list, and Resend for transactional emails. I publish every two weeks when life lets me.

The brand and the tone are the real project. Everything else is a thin layer of infrastructure that should stay invisible.

A print zine, quarterly, twenty pages. Plus a small shop on the same domain selling open-edition photographs by me and a guest each issue.

The hard part is not printing. The hard part is keeping the editorial quality high enough that someone pays nine euros for a single issue.

Writing in your native language is harder than writing in your second one when you actually care about what you are saying.

The audience for a slow visual publication in Spanish is real. Small and generous. That feedback loop is better than any analytics dashboard I have at my day job.