La Mirada Creativa

I have kept a notebook of references for years. Photographs that I keep returning to, art directors I respect, the rare shots that survive a year on my camera roll. Most of it is in Spanish, which makes it useless to my international audience and unusually useful to the Spanish-speaking one.

La Mirada Creativa started as a way to publish that notebook for people who care about visual taste in their own language.

A small Spanish-language publication on what makes an image work. Not a how-to. A slow reading of references, processes, and small craft moves that compound over time.

Distribution via email. Shop for prints and a print zine in v2.

A static landing on Netlify, a ConvertKit form for the list, and a Resend integration for the transactional pieces. Editorial cadence is fortnightly when life permits.

The brand and the tone are the project. Everything else is a thin layer of infrastructure that should never become the work.

Print zine, quarterly, twenty pages. A small shop on the same domain selling open editions of photographs by myself and a guest each issue.

The hard part is not the printing. The hard part is keeping the editorial bar high enough that someone pays nine euros for a single issue.

Writing in your native language is harder than writing in your second one when you actually mean it.

The audience for a slow visual publication in Spanish is real. It is small, and it is generous, which is a better feedback loop than any analytics dashboard I run for my day job.